Aurum @25 celebration 2023
November 17, 2023Strong PR on the cover of Business Events Africa
January 30, 2024At STRONG PR, Marketing, and Events, we couldn’t be more thrilled to share the success of our latest endeavor: the development, production, and delivery of the MTV Staying Alive Foundation event for the highly anticipated premiere of MTV Shuga Down South Season 3. Held at the prestigious Sandton rooftop venue, The Venue GreenPark, this extraordinary occasion showcased an exclusive viewing of the first episode of the gripping 10-part drama series.
Our team took the concept to new heights, infusing the event with youthful energy and a touch of magic. Led by our creative vision, we designed an atmosphere that made a serious topic feel lighter and more enjoyable. Vibrant pops of color and delightful decor elements created an ambiance that resonated with attendees, evoking a range of emotions throughout the evening.
As guests arrived, we treated them to an unforgettable VIP experience. Our black and white wonderworld-themed entrance, complete with our brand-clad hosts, set the tone for the evening. The breathtaking city views and a 360 spin cam booth on the patio of the 20th floor provided stunning backdrops for guests to capture cool branded videos. Guests were delighted with an on-site activation where they could touch up their makeup and style their hair, adding a touch of glamour to their experience by Loreal.
The night kicked off with a bang as a live flash mob dazzled the audience, giving online MTV Shuga fans a glimpse of the high-energy vibe awaiting them in the new season. Celebrities and influencers like Tshiamo Molobi, Prev Redddy, and Tansey Coetzee added star power to the event, lending their support to the mission of the MTV Staying Alive Foundation. Throughout the evening, guests were treated an exclusive episode of the upcoming series, creating an immersive experience with our top-of-the-line technical setup, including a giant LED screen, surround sound, and captivating lighting.
We’re immensely proud of the impact our work has made, both in this event and our ongoing marketing and social media campaigns for MTV Shuga Down South. Our passion for what we do shines through in every aspect of our work, and we’re honored to have played a part in bringing this powerful event to life. At STRONG PR, Marketing, and Events, we thrive on creating unforgettable experiences and making a positive difference, and the MTV Staying Alive Foundation event was truly one for the books.