SKATING INTO 2025: AIMÉE PLANK’S TOP GRAPHIC DESIGN TRENDS

As the head graphic designer at STRONG PR, Marketing and Events, Aimée Plank has her finger firmly on the pulse of what’s trending in the design world. Known for her sharp creative vision and ability to deliver designs that truly resonate, Aimée shares her predictions for the graphic design trends set to define 2025.

“Design is about more than just looking good; it’s about telling a story that connects with people,” says Aimée. “Each of these trends brings something unique to the table, but the key is knowing how to use them in a way that suits the brand’s personality.”

When Aimée isn’t crafting magic behind her laptop, she’s lacing up her skates as the captain of the South African Roller Derby team – bringing the same energy and precision to the rink as she does to her creative process. Here are the trends she believes will shape the year ahead:

1. Bold Minimalism  

“Simplicity can be incredibly striking,” shares Aimée. “Bold minimalism with clean designs, large typography, and sharp colour contrasts is perfect for cutting through the noise and making a clear statement. It’s especially effective for brands looking to appear confident and modern.”

2. Maximalist Illustration

“This trend is a celebration of creativity,” says Aimée. “Vibrant patterns, daring colour palettes, and intricate details bring an element of fun and vibrancy. It’s great for brands that want to embrace playfulness and stand out in a crowded space.”

3. Contemporary Nouveau

“I love how this trend combines the elegance of Art Nouveau with modern sensibilities,” Aimée explains. “The organic lines, intricate patterns, and floral motifs feel timeless, but pairing them with bold typography gives them a fresh, contemporary edge.”

4. Pixelation

“Pixelation is a nod to our tech-driven lives,” says Aimée. “It’s nostalgic but also innovative, making it a great choice for brands that want to mix retro vibes with a forward-thinking outlook.”

5. Metallics  

“There’s something so sophisticated about metallic tones,” Aimée notes. “Using shades like silver and chrome in typography or backgrounds can add a polished, modern feel to any design. It’s perfect for brands looking to convey a sense of quality and professionalism.”

These trends are shaping up to be both exciting and versatile, offering opportunities for brands to refresh their visual identities while staying relevant. Whether you’re looking to embrace bold minimalism or experiment with metallic finishes, there’s a trend to suit every story.